WWW.SMARTCOUPONS.IN –HIP,HAPPENING AND HIGHLY RELEVANT!   A lot of brand managers in India have not kept pace with changes in the marketplace. Their strategies reflect outdated assumptions of customer relationships, segmentation, time paucity and tend to be inwardly focused and company-centric. The same applies to retailers. No retailer has any clear strategy on how to overcome the problems of fickle consumers, price-slashing competitors and gyrations of the economy. www.smartcoupons.in is an attempt to help retailers and brand managers reach out to segmented price conscious customers on a sustained basis, stay in touch through e-mail marketing and mining databases to understand customer profiles and buying patterns, by offering unmatched value to customers. Yes, technology can help retailers operate more effectively, but it isn’t the only solution. While we may communicate better with customers through e-mail and learn how special offers can be targeted at consumers scientifically, there is no magic bullet. Hence, in addition to being a pure discount and offer and fun website, www.smartcoupons.in advices retailers and brand managers on how to meet customers pressing needs. A relentless search for focusing on customer value may sound simple,but it isn’t. Many companies haven’t the fuzziest concept of selling customer solutions rather than products and services. As the website grows, the fundamental principle will always be on how to help participating merchants better meet customer’s pressing need for value, time, space or some other variable. One of the USP’s of the site is that it endeavours to penetrate the skepticism and fickleness that have characterized customer perceptions towards anybody who tries to sell them something. It aims to ensure the credibility of every offer, and create the right website atmosphere, in terms of layout, color and brand merchandising. www.smartcoupons.in is both welcoming and authentic to young people; it is simultaneously red-hot and relaxed. It strives ultimately to be a hang out place for youngsters as well as a place for value shopping. It is hoped that in course of time, every site visitor will end up with some free stuff or the other whether it is a key chain, compact disc or T-shirt. It seeks to create an emotional positive feeling with the site rather than a tacky site posted with discounts. www.smartcoupons.in does not do comparison shopping and does not boast the lowest price in the city always. But it ensures that companies do not tag a product a “Special Buy” on normal priced goods. The website works diligently to ensure that the advertised discount price represents a genuine offering by the merchant, As an excellent website, it therefore mitigates the fear and psychological costs associated with manipulative pricing and hidden charges. www.smartcoupons.in also exists to help customers with the one thing they are poorest in : time. The site is no-nonsense and easy to navigate. The site layout makes it easy for customers to identify and select desired products, and make it easy for consumers to get the product by including merchants with a high geographical spread. It makes it easy to complete the transaction with a simple download of an sms. Finally, www.smartcoupons.in focuses on the total site experience with a careful mix of merchants to create a strong mix of customer value. It aims to take advantage of the most effective features of physical and virtual shopping by partnering with brick and mortar merchants to ensure prompt delivery that can provide possession guarantee unlike internet shopping with all the attendant problems of delayed delivery,refunds and returns. Retail competition has never been as fierce as it is today. www.smartcoupons.in exists to provide an unmatched platform for consumers and merchants to solve important problems,with mutual respect, happiness and assist to creating an atmosphere of trust and loyalty between customers and merchants.